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A CLEAR DIFFERENCE; CUSTOMER LOYALTY AND CUSTOMER SATISFACTION

  • Posted by admin 16 Mar
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Ever wondered why your customer Satisfaction has been on top notch but your employer keeps asking you why people are not sticking around. Although, it seems like you are doing all you can to satisfy your customers but all measures appear futile because they don’t seem to be loving your brand. Then you start a Read More

Loyalty Programs and Millennials

  • Posted by admin 09 Mar
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The world is changing and the word millennials is standing out as the day goes by, businesses are currently trying to morph their models to fit this booming market “millennial market”. Day to day they are bombarded with adverts and promotions specifically targeting them, the obvious question here is what does loyalty mean to a millennial? Read More

REKINDLE THE SPARK IN YOUR RELATIONSHIP

  • Posted by admin 27 Feb
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In the season of valentine, i shared with a colleague a dating/valentine’s kinda comparison with Loyalty program success and I got her rapt attention which made Her remarked in a shuddering but exciting way “wow loyalty programs are badass” so well I agree with Her loyalty programs are badass however just like in dating you Read More

Engagements That Truly Engage (Part 1)

  • Posted by admin 01 Feb
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Towards the end of last year, I sat down and I tried to reassess all the efforts I had put into my business, then it slowly hit me, asides ensuring that my store was always stocked, I realized that I hadn’t taken proactive steps into successfully engaging my customers. To build a brand successfully you Read More

NEW YEAR RESOLUTIONS FOR BRANDS

  • Posted by admin 15 Jan
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It’s a new year. Everyone is agog with making new year resolutions and actually keeping them. Some of you may have made a list or two, or actually carried over some of your 2016/2017 resolutions. ‘NO PRESSURE’ We are not judging. A lot of us stick to the Mantra “New Year New Me’ Great I personally Read More

LOYALTY BEYOND CHRISTMAS

  • Posted by admin 19 Dec
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The yuletide season is upon us again; everyone is fighting for attention no matter what their industry or business sector is. According to an article I read, Matt Curry; Director of e-commerce at online sex toy retailer Lovehoney Group stated that; “When it comes to sex toys, Christmas purchases beats Valentine’s Day”. Isn’t this fascinating? Read More

A Customers Experience!!!

  • Posted by admin 12 Sep
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Every weekend, my family and I have a tradition where we all meet at the same restaurant to catch up on activities or order take out and meet at home. Last weekend, during the long break, we decided to avoid the crowdy restaurants and order take out. I was of course saddled with the responsibility of ordering from the Read More

RELEVANT & ATTAINABLE REWARDS CAN POSITIVELY IMPACT YOUR BOTTOMLINE

  • Posted by admin 19 Nov
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From our previous posts, I received numerous emails asking how loyalty programs can help increase customer visits and decided to share our thoughts so we can all hopefully gain a tip or two. From our experience with clients in Nigeria, Loyalty Programs increase both the value (emotional & financial) of your customer relationships and also Read More

CUSTOMER FEEDBACK – ARE WE REALLY READY FOR THE CHANGE?

  • Posted by admin 19 Oct
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During the recent Customer Service week, I got a lot of messages from business owners, thanking me for business done so far with a few asking for feedback on service received so far. Honestly, inviting customer feedback sounds like the right thing to do. However all humans are built to be ‘defensive’ when we hear Read More

GIFTING – A GREAT WAY TO SHOW CUSTOMER APPRECIATION

  • Posted by admin 23 Sep
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We are in the celebration mood again and there are only 2 things that make customers want to tell the world about their experience with any brand – Amazingly great service and horribly bad service. Most businesses / brands fall somewhere in between. As we all know, word of mouth is the most powerful marketing Read More