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Customer Reward Schemes – Using Targeted Generosity

  • Posted by admin 18 Jun
  • 1 Comments
I am sure we’d all agree that with a properly implemented loyalty / reward program, you can keep customers coming back for repeat purchases; when done wrong however, they can be a huge waste of time and resources as customers will not behave in the desired manner to meet the company objectives. Then again, we Read More

CUSTOMER EXPERIENCES ARE LIKE RELATIONSHIPS

  • Posted by careers 07 May
  • 0 Comments
You know how when you meet someone you like (from a distance) for the first time and we get our game on in trying to impress the person, we initially put our ‘best face forward’, boosting our good sides and almost forgetting to mention our bad / not so cute sides? Read More

DO LOYALTY PROGRAMS REALLY WORK?

  • Posted by careers 24 Mar
  • 2 Comments
Yesterday, I had a very interesting meeting with a potential client and one of the first things he said to me was, ‘I think it’s time for my business to thank my loyal customers, I have over 10,000 loyal people and I need to keep them loyal, do you really think a long term loyalty Read More